Whip out your wine glasses and cheese forks because the first Eurofair in Cambodia will be held at the Koh Pich convention center from June 29 to July 1. Hosted by the European Chamber of Commerce (EuroCham) and sponsored by Cambodia Airports, the fair is set to feature the best of Europe in Cambodia. Over 40 European businesses involving healthcare, handicraft, automotive, banking, construction materials, furnishing, machinery and various other products will be highlighted during this three-day event.
The aim of the fair, is to further enhanced business relations between Cambodia and Europe, said Arnaud Darc, the chairman of EuroCham, during a press conference on June 22. “We wanted to create awareness of the European companies in Cambodia,” explained Darc. “We wanted to also to set up more events like Eurofair every two years to bring in the future, or create opportunities for Cambodian companies to export to the EU.”
One aim of the fair is to reach out to European companies which have already targeted ASEAN countries such as Vietnam, Thailand, and the Philippines. “The first time we went to talk about Cambodia to those companies was at the beginning of the 2000s,” Darc recalled. “We had five to six people, now we filled the room with more than a hundred people. So there is a real interest out there to come here. What we need to do is transform those interests into real investments in Cambodia.”
Cambodia Airports are one the first European businesses to invest in Cambodia stated Eric Delobel, the CEO of Cambodia Airports. Since the days of UNTAC, Cambodia Airports has seen an enormous growth in the number of passengers between Cambodia and Europe. According to Delobel, Cambodia would receive an estimation of 300,000 passengers in 1995, but since then, have seen an estimation of 8.8 million travelers through their airports. The relationship between Cambodia to European countries is also important economically, as Cambodian exports to Europe also has increased from 4.1 billion euros in 2015, to an estimated 5 billion euros in 2017.
The fair is also a platform for many consumers to come together and learn more about European companies as well as provide a platform in connection with potential employment. “Some of the brand in Cambodia are in the Cambodian landscape for many years, but some of them aren’t known as European brands,” stated Sophorn Chhum, the senior relationship manager at EuroCham. “So it (EuroFair) is also to officiate these brands. Euro Fair is the first edition ever here in Cambodia and in the region, we would like to expand in the future with more editions in other regions.”
EuroFair is supported by the French Cambodian Chamber of Commerce and Industry (CCIFC) as well as Arbeitskreis Deutsche Wirtschaft (ADW), BritCham, NorCham, and the Italian Cambodian Business Association (ICBA) and the Ministry of Commerce of the Kingdom of Cambodia. The 3-day event will take place at Koh Pich Exhibition Center (Hall K-L) on Friday, June 29, to July 1, 2018.